Privacy Policy

Yorkshire Food Guide Ltd (09860184) (“We”) are committed to protecting and respecting your privacy. We only collect, store and process your personal information in accordance with the relevant laws and regulations.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.  Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting www.yorkshirefoodguide.co.uk (“Website”) you confirm that you have read, understood, accepted and consented to the practices described in this policy.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Yorkshire Food Guide Ltd of 39 Applehaigh Lane, Notton, Wakefield, West Yorkshire, United Kingdom, WF4 2NP.

What information we collect about you
How we will use this information about you
Cookies
Sharing of your personal information
Where we store your personal information
How long we will store your personal information
Your data protection rights
Access to information
Marketing
Changes to our Privacy Policy
Contact Details

What information we collect about you

We collect your personal information in order to provide and continually improve our products and services.

Information you give us. We receive and store any information you provide in relation to our Services. You can choose not to provide certain information but then you might not be able to take advantage of many of our services.

You provide information to us when you:

  • Search for products or services;
  • Place an order through our online shop;
  • Provide information in Your Account (and you might have more than one if you have used more than one e-mail address or mobile number when shopping with us);
  • Communicate with us by phone, e-mail, or otherwise;
  • Complete a questionnaire, a support ticket, or a contest entry form;
  • Compile Wish Lists or Gift Registries;
  • Provide and rate Customer Reviews;
  • Employ Product Availability Alerts, such as Available to Order Notifications
  • Sign up to receive our newsletter

Personal information that we collect from you – this will depend upon the services you are using:

  • Name and Title
  • Home, Billing and Address(es)
  • Your age
  • Email Address(es) (home, mobile, work – customer dependant)
  • Phone Number(s) (home, mobile, work – customer dependant)
  • Name and Email addresses of your friends or other people
  • Purchase information
  • Payment card information
  • Social media account details
  • Your comments, product reviews and responses on surveys you complete
  • Any shopping preferences or details to help us suggest items for you
  • IP Address
  • Device information
  • Website / Browsing History, including location data
  • Cookie information (please see our Cookie Policy for details)

Automatic Information. With regard to each of your visits to our site we automatically collect and analyse the following information:

  • The Internet protocol (IP) address used to connect your computer to the Internet;
  • Login; e-mail address; password;
  • The location of your device or computer;
  • Device metrics such as when a device is in use, application usage, connectivity data, and any errors or event failures;
  • Service metrics (e.g., the occurrences of technical errors, your interactions with service features and content, your settings preferences and backup information, location of your device running an application;
  • Purchase and content use history, which we sometimes aggregate with similar information from other customers to create features such as Best Sellers;
  • The full Uniform Resource Locators (URL) clickstream to, through and from our website (including date and time); cookie number; products and/ or content you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs);
  • We may also use device identifiers, cookies, and other technologies on devices, applications and our web pages to collect browsing, usage or other technical information for fraud prevention purposes.

Information we receive from other sources

We may receive information about you if you use any of the other websites we operate or the other services we provide. Examples of information we receive from other sources include:

  • If you link your Google, Facebook or Twitter accounts or any accounts from other third party services (like shopping research panels or public forums such as blogging sites) to our Website then we also receive information from those accounts to the extent you’ve agreed to this as part of your settings and that third party’s privacy policy.

Personal Information collected by other parties
We work with many third parties to provide goods and services via our online shop. These companies may, from time to time, collect personal information directly from you to organise appointments or book their services, or for their own marketing and tracking purposes.

If they do collect your personal information in this way, these companies will be acting as Data Controllers in their own right, separately from the Yorkshire Food Guide. Any use of your personal information will therefore be subject to that company’s own privacy policy which should be made available to you at the time that they collect your personal information.

Personal Information of Children
Yorkshire Food Guide does not knowingly solicit personal information from children or send them requests for personal information. Although visitors of all ages may navigate through our website, we do not intentionally collect personal information from those under the age of 16. If, following a notification by a parent or guardian, or discovery by other means, a child under 16 has been improperly registered on our site by using false information, we will cancel the child’s account and delete the child’s personal information from our records.

How we will use the information about you

We use your personal information in a number of different ways, depending on the type of information provided. You do not have to provide this personal information but if you don’t, you may not be able to purchase goods from us, we may not be able to provide certain services and you are unlikely to receive our optimal overall customer experience.

Information you give to us. We will use this information:

  • To carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • To provide you with information about other services or products we offer that are similar to those that you have already demonstrated an interest in or enquired about;
  • To provide you with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similarto those which you have previously shown interest in. If you are a new customer we will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, please tick the relevant box situated on the form on which we collect your data i.e. at checkout.
  • To notify you about changes to our service;
  • To ensure that content from our site is presented in the most effective manner for you and for your computer.

Automatic Information we collect about you. We will use this information:

  • To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • To improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • To allow you to participate in interactive features of our service, when you choose to do so;
  • As part of our efforts to keep our site safe and secure;
  • To measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • To send the most appropriate advertising based on geographic area or information derived from your IP address. Many IP addresses are commonly associated with Internet service providers, universities, or major corporations in specific regions or localities.
  • Information we receive from other sources. We may combine this information with information you give to us and information we collect about you. We may us this information and the combined information for the purposes set out above (depending on the types of information we receive).

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Sharing of your personal information

Information about our customers is an important part of our business and we are not in the business of selling our customers’ personal information to others. We reserve the right to share the personal information we collect about you through our Services with third parties when we have your permission or under the following circumstances:

  • If you are making a purchase through our services, we often work with third parties to securely collect your credit card, billing address and other verifying information. Our third party partners are required to follow generally accepted industry standards to protect the personal information they receive and/or process on our behalf. While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet, or method of electronic storage, is 100% secure and thus we cannot guarantee its absolute security;
  • When you use our website to purchase a restaurant voucher, event ticket, gift vouchers, physical product or when taking advantage of any of our other products and services, we may share your personal information with the restaurant, hotel, event organiser, merchant, tour operator or other involved third parties to provide you with services, or require that you transact directly with a third party partner.
  • We may also provide data to third party analytics partners, such as Google Analytics, for the purposes of tracking usage information. We will share your personal information only as necessary for the third party to provide that service. To opt-out of Google Analytics use of your information, please visit: tools.google.com/dlpage/gaoptout
  • We may invite you to write a member review on your personal experience and display the information that you provide us. When submitting a review you should not provide any personally information that you do not wish to make publicly available. If you wish to update or delete your testimonial, you can contact us via the feedback form at the end of this policy. You may also wish to leave a comment on one of our posts by means of a third party, such as Facebook, Twitter or Instagram. Please be aware that you may be sharing information with these other networks;
  • If you purchase certain services for others, such as restaurant vouchers, event tickets, gift vouchers or physical products, we will collect the personal information of the recipients of these services. You must make sure that you have the right to provide such personal information. When you provide any personal information for another person, you must make sure that they agree to the provision of their information to us for us to collect, use and disclose such personal information as set forth in this Privacy Policy. If an individual whose personal information you have provided us wishes to request the removal of their personal information they can contact us via the details at the end of this Policy; and
  • If Yorkshire Food Guide Ltd or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • In addition, We may share your personal information with law enforcement, regulatory authorities, courts with competent jurisdictions, emergency services or other necessary third parties for legal, protection, security, and safety purposes, including:
  • To comply with legal requirements, orders, or proceedings;
    • To comply with laws or regulatory requirements and to respond to lawful requests and legal process;
    • To perform credit checks, report or collect debts owed;
    • To protect the rights and property of the Yorkshire Food Guide, customers, and others, including enforcing our agreements, policies, and terms of use and protecting our network and physical assets; and/or
    • to protect the safety of our employees, our customers, or any person.

Where we store your personal information

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

How long we will store your personal information

We keep your personal information to enable your continued use of our Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Notice, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you. For example, we retain your transaction history so that you can review past purchases (and repeat orders if desired) and what addresses you have shipped orders to, and to improve the relevancy of products and content we recommend.

Your data protection rights

You have the following data protection rights:

  • If you wish to access, correct, update or request deletion of your personal information, you can do so at any time by contacting us using the contact details provided at the bottom of this policy. (We may require you to prove your identity with approved forms of identification);
  • If you are a resident of the European Union, you can object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided at the bottom of this policy;
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you.
  • If we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area are available here).
  • We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection law.
  • Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.

Access to Information

Subject to applicable law, you have the right to request access to, correct, and delete your personal data, and to ask for data portability. You may also object to our processing of your personal data or ask that we restrict the processing of your personal data in certain instances. If you wish to do any of these things, please contact us using the contact details provided at the bottom of this policy.

Marketing

If you have given us your contact details, we may use these (in accordance with any preferences you have expressed) to send you marketing messages by email, phone or social media to keep you aware of what we’re up to and to help you see and find our products. This includes sending details of special offers, event tickets, food and drink produce, restaurant gift vouchers, latest news, reviews, competitions and promotions from the Yorkshire Food Guide.

As part of running our business, the Yorkshire Food Guide has a legitimate interest to promote our products using marketing messages to existing customers of the Yorkshire Food Guide, unless you have asked us not to.

When we collect your personal data, we give you the opportunity to opt-out of receiving those marketing messages by simply ticking the box. We also have lots of other ways you can stop marketing messages in the future, which we’ve set out below.

If you are currently opted-out of our marketing, you can always choose to opt-in to receive our emails by ticking the box at checkout or one of our Newsletter sign up banners on our Website.

How to stop marketing messages from the Yorkshire Food Guide

You can stop receiving marketing messages from us at any time.

For email marketing, the best way to do this is to click on the ‘unsubscribe’ link in any email you receive.

You can opt out of other marketing as follows:

  • For targeted or personalised adverts – you can update your Cookie preferences at any time (see our Cookie Policy for how to do this).

It might take some time for all our systems to be updated, so you might get messages from us while we fully process your request, but we will ensure that we mark you as having opted out on our database as soon as we receive your request.

Banner messages and personalised adverts on other websites

Like other retailers, we also target Yorkshire Food Guide banners and ads to you when you are on other websites, apps and social media. We do this using a range of advertising technologies such as ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook, Twitter and Pinterest.

The recommendations will be based on information we hold about you, or your previous use of our services (for example, your Yorkshire Food Guide search history, and the content you read on Yorkshire Food Guide) or on Yorkshire Food Guide banners or ads you have previously clicked on.

If you don’t want to see these ads, then you can either disable cookies in your browser, or reject cookies from the site you’re visiting. Please see our Cookies Policy for further details.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact details

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to support@yorkshirefoodguide.co.uk

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